You mention the heyday of the NFL once served as President 29 years of werder in 1998, time magazine named in 20 century the most important 100, le werder among them, I am from online to find that the legend has won the award, the magazine introduces his article, today translation and share with everyone, check on the perception of professional sports figures of the unique landmark style.
By Peter, werder
He let we fully realize that NFL is the entertainment industry, he gave on Sunday and Monday endowed with new religious significance when most people think of Peter, werder, when they think of the name, they may occur is the mind, the super bowl in broadcast ended, that in the advertisement promote the bald man in cars. By Peter, of course, is the President of the NFL werder, but President exactly what does that mean? Play players, coaches, the coaching and with the team boss, the fans in the stands joy, President of whatever is? Until he died in 1996, and no man dared to dwarf the President, he is not only the league officials. Someone joked that he is in charge of a match finished dinner order. Now when people understand better the sport, you can easily come to the conclusion that it is from his werder movement of the most active promoter.
He created the super bowl games; Is the creative first super bowl of copyright and game sold to NBC and CBS, cause the two home appliance between ShiWang compete to attract the audience; He (and ABC that year of sports program director Ronnie's alzheimer's strange) creative to promote MONDY NIGHT FOOTBALL competition broadcast, this incredibly became just above ace program "60 minutes" in the American television history last time after the second long prime time TV program. His personal grade directly affect the development trend of professional sports. He likes the race in the famous parade, with colored balloons took off. He runs the NFL regular game TV ratings than other professional league playoff high. This is the President of werder.
In 1963, Michael werder by the sports illustrated selection for the annual sports home seen his work to his nature will be the third kind of understanding, he was invented as a professional sports business model will strong enterprise tycoon. He will develop the business value of the NFL and influence beyond all other sports and league, which of course including past is considered to be the United States person's common amateur pastime-baseball. Very early, put forward any werder a sports events are not game just, but valuable events and programs. Turner and murdoch once admitted his business experience, from werder learn a lot, used for the management of his media empire. Werder than average businessman, more great at, professional sports have been seeking interests related, but for business model contribution is not worth, who also werder. In the elaborate design of werder under, all around the high-speed operation profit, the pattern that is specific to the NFL will create joint enterprise.
In 1960, when Michael into the NFL werder, only 12 league achieved a team, business is relatively independent operation. They have the debate club bosses also face the challenge of the AFL emerging power, and behind the AFL real supporters is when the United States is almost the most money--Cyril · hunter. Facing the gunman, Michael taken to werder Rockefeller to admire business strategy, in 1962, he flew to Washington, in the congress to run up and down, and finally persuaded lawmakers bend, in antitrust law under the strict control of get a rare exemptions, finally successfully completed the incredible and AFL merger, this means in nowadays shopping mall will be called the merger and acquisition of the wise in werder for keep the NFL's lead.
The successful implementation after the merger, werder to reform, the mode of operation within the alliance, in 1966 with the merger of the NFL AFL bill was formally through later, Michael has werder alliance transformed into a fairly successful joint enterprise, we formed a real community of interests, seeking the biggest foreign business interests. A day morning wake up, the big three U.S. TV networks suddenly found that the original of the television rights achieved sold separately the football club actually formed a whole, NFL TV rights in the negotiations began to have the initiative, commercial value sudden growth. The results as people know as the future, NFL can not only in the TV rights to sell in a super good price, and take advantage of others' business platform successfully promote your brand, the game has become a part of the entertainment industry.
NFL spokesman Joe brown has said: "when TV networks compete to offer to buy the TV rights, they will also after voluntarily to promote NFL. Promotion, the greater the prestige of the alliance is the greater benefit." Let's go back to the '60 s, when 33 as the President of the NFL, werder, all 12 teams combined but the business value of the $20 million, but this year (1998) NFL profits will achieve incredible $4 billion. Werder le as President of the first year, the Dallas cowboys and Minnesota pirates to the sale of the team price but 1 million us dollars, and in 1997 has just joined NFL Cleveland brown the business value of the team that is $530 million, and this is the business of werder achievement.
Werder le nearly thirty years of hard work of another important point is the search for the balance of the internal league, all teams have to average to share the economic interests of the alliance, this in other league is almost impossible to implement, and this is the success of the NFL plans. Werder in, it seems, if you can't build a balanced against competitiveness, the league game wonderful long development degree of the decline of the will go down. In short a bit, Michael's success is werder at the most appropriate time, will transform for the new enterprise NFL, this is what he's incompetent.
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